A New Era is Upon Aston Martin

There was something special being showcased by Aston Martin at the 84th Geneva International Motor Show last week. Completely bespoke design is available from the British car manufacturer through their new tailor-made personalisation service: Q.

The bespoke design service has been made available on the back of demand from customers who want something truly unique.

The luxury car manufacturer is setting out the blueprint for the Q Lounge concept, for bespoke specification rooms to be made available in select dealerships around the Globe.

On show will be a special display of unique paints, leathers and veneers, along with wall-mounted images of Q by Aston Martin cars already created.

Put simply, Q by Aston Martin has its customers engage with the service to dream up their perfect driving experience. To give birth to a new unique creation so personal it reflects only the owners style and personality like nothing else they have ever driven.

From the subtlest colour or trim change or more outlandish car commissions the level of personalisation offerd by the service is inspiring Aston Martins customers to let their imaginations run riot.

General Manager of VIP and Q by Aston Martin Sales, Dr Matthew Bennett, explains “The service is a natural extension of what many of our customers have expected of us for many years.

“The process of creating and specifying a new Aston Martin can take some time – time that our customers rightly expect to savour. What Q by Aston Martin adds to that already exciting process is the freedom to think beyond specification sheets and options lists – to challenge the designers and engineers here at Gaydon to use their talents to produce something truly remarkable, and unique.”

Bespoke design for your Aston Martin to really make it your own.

A couple of Q creations were available to admire at the Geneva Motor Show in Switzerland. A Q by Aston Martin V12 Vantage S, and a Q by Aston Martin Vanquish Volante.

These two cars perfectly showcase the levels of personalisation available and demonstrate the Q by Ason Martins team’s wealth of creativity. From subtle interior trim changes to utterly bespoke Aston Martin badge designs, there is no part of the car that can’t be tweaked.

If you want to be more bold with your designs, the new V12 Vantage S has been given an extreme makeover by Q’s designers. A bold paint scheme to contrast the Stratus White base colour and Jet Black roof.

Poppy orange accent stripes on the Teal leather seats also extend to the doors and paddle shift inserts.

Aston Martin Design Director, Marek Reichman, explained: “Q by Aston Martin is really all about freedom. The freedom to work with us here at our Gaydon headquarters to create something really special. Something that uniquely demonstrates a customer’s attitude, their personality and their taste.

“My team and I are excited to be leading the design inspiration innate in this service and, working closely with the engineering and manufacturing teams, and their suppliers worldwide, to be helping to deliver levels of personalisation that have not been widely available before.”